THE WHAT? Viktor&Rolf has named Emily Ratajkowski as the face of its FlowerBomb fragrance, effective immediately.
THE DETAILS The actor and author will appear in the fragrance’s film short directed by filmmakers Torso Solutions, featuring imagery directed and captured by photographers Inez & Vinoodh. In it, Ratajkowski explores the extraordinary power of transformation pushed to the extreme. A story of metamorphosis unfurls through a glitchy explosion of flowers and a call to ‘Unleash your fem-power’.
THE WHY? Sandrine Groslier, Luxe Fragrance Brands President, L’Oréal, explains, “As an author, activist, actress and entrepreneur, Emily Ratajkowski broke the model mold to express every facet of her nature. She expresses a new type of femininity, one that tempers sensitivity with strength, perfectly embodying the FlowerBomb ethos.”